Competitive analysis can be a critical tool in aligning the goals you are trying to achieve with the opportunities that exist in the market you are looking towards. Often this simple sheet can easily describe your roadmap to success through highlighting the gaps in where your competition and even yourself exist.
I often recommend partnering this information with a 'skunk works' best case approach. In some cases, you can actually roadmap to your best case using the offsets between what you are developing and what you would like to see as optimal.
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